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Telehealth, Wearables and Apps – Report 3

$300.00

> Reckitt Reaps ROI Reward In Geo-Targeted Symptoms App Promoting Mucinex, Delsym
> Biogen CMO Notes iPhone’s Potential For Early Detection of Alzheimer’s
> Interview: Philips Plugs Into Patient Connectivity
December 1, 2017
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Behind The Scenes Of Digital Health: Medtech Players And Partners

$100.00

The digitalization of health care has been much talked about over the last decade or so. But activity among the medical device manufacturers and service providers has only just recently accelerated as they start overcoming barriers and resistance to this new way of delivering health care.
February 5, 2018
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Biogen CMO Notes iPhone’s Potential For Early Detection of Alzheimer’s

$100.00

Biogen’s chief medical officer says iPhone technology should in future be used for early warning diagnosis of Alzheimer’s Disease. Biogen CMO Alfred Sandrock has told a London neuroscience forum that constraints impeding CNS drug development include the fact diagnosis needs to be done earlier but that barrier could be mitigated in future by digital health solutions such iPhones used as “early warning” diagnostics, notably in Alzheimer’s Disease.
February 5, 2018
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Engaging Patients and Navigating Laws: What To Consider When Developing Health Apps

$100.00

Victoria Hordern and Amy Merrick discuss initiatives in the EU to help app developers navigate the unclear rules on mobile health and explain why engaging patients during product development is key.
February 5, 2018
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Game On For Akili’s Cognitive Control Tech

$100.00

A digital video game developed by Akili Interactive Labs for treating cognitive disorders has demonstrated in a pilot study its ability to improve cognitive control test scores of neurotypical children and children with sensory processing dysfunction (SPD).
February 5, 2018
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Philips To Create More Context, Connectedness And Continuity And Shift Sick Care To Health Care

$100.00

Connected care technologies play an important role in disease prevention, but are still not used as widely as they should be. Philips’ second Future Health Index study surveyed 33,000 participants in 19 countries to compare perceptions and experiences of healthcare users across three areas – access to care, integration of health systems and adoption of connected care technologies.
February 15, 2018
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Reckitt Reaps ROI Reward In Geo-Targeted Symptoms App Promoting Mucinex, Delsym

$100.00

RB’s spending on the WebMD-hosted Cold & Flu Tracker app generated an ROI three times greater than traditional digital marketing, says marketing executive Emma Howe. Similar campaigns are gaining momentum, with WebMD and Walgreens launching “Relief Advisor.”
February 15, 2018
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Technology Gap Separates OTC Drug Firms From SelfCare Sales Growth

$100.00

OTC drug firms should offer more digital tools that guide consumers in product purchases, says a health care marketing executive. The American Pharmacists Association suggests firms also strengthen outreach with pharmacists.
February 15, 2018
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Telehealth Reforms Praised At Senate Hearing

$100.00

Insurers and a neurologist testifying at a May 16 Senate Finance Committee hearing on the CHRONIC Care Act praised the bill’s telehealth provisions. Committee Chairman Orrin Hatch, R-Utah, says he plans to mark up the bill, which has been under development for two years, this week.
February 15, 2018
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Pfizer’s Reference Point on Trial Innovation : Ask the Patient

$200.00

In this interview with Pfizer’s head of clinical innovation, Craig Lipset, learn why clinical trial innovation requires a patient-centered approach and how Pfizer is making this happen. Learn why patient-centricity matters. Explore how the digital revolution is reshaping patient engagement, data collection and the shape of clinical trials.
May 9, 2018
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Next-Generation Roche: How Data Analytics Will Keep It In The Lead In Oncology

$200.00

At Roche’s on-site investors briefing at ASCO in 2018, company execs unveiled the oncology leader’s strategy for staying ahead in the market: heavy investment in digital and personalized healthcare. Read more about the company’s plans in this illuminating article from Scrip.
June 8, 2018
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Market Intel: Needle-Free Glucose Monitoring, Digital Solutions Are Game-Changers In Growing Diabetes- Monitoring Market

$200.00

The continuous glucose monitoring (CGM) segment of the diabetes management market is exploding, while big names in the blood glucose monitoring (BGM) sector are facing increased competition from lower-cost developers and related innovative diabetes-monitoring products. Examine the competitive landscape for CGM and BGM in this informative Medtech Insight article.
December 6, 2018
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Germany Begins The Year With Two Possible Rx-To-OTC Switches

$131.00

During their bi-annual meeting, Germany’s Expert Committee for Prescription was set to discuss a move from prescription to OTC status for hydrocortisone 1% for external use, and combination ibuprofen and phenylephrine hydrochloride. Get the details of the proposal with reporting from HBW Insight.
January 4, 2019
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Burt’s Bees Hopes Third Time’s A Charm For Toothpaste, This One With P&G

$131.00

Burt’s Bees is making another foray into the toothpaste category with a line for adults and children and a strategic licensing partnership with Procter & Gamble, makers of Crest. Discover the details of this third attempt to successfully enter the oral care space by the Clorox-owned Burt’s Bees.
January 5, 2019
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Going ‘Beyond The Pill’ – Sanofi To Partner With Digital Health Start-ups In Europe

$131.00

Sanofi and the Plug and Play venture fund are teaming up to explore digital technologies in the areas of nutrition and allergies. HBW Insight takes a deeper look at this partnership, as the pharma giant looks to take a lead role in European digital health innovation.
January 24, 2019
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Digital Health

Telehealth, Wearables and Apps – Report 3

Behind The Scenes Of Digital Health: Medtech Players And Partners

Biogen CMO Notes iPhone’s Potential For Early Detection of Alzheimer’s

Engaging Patients and Navigating Laws: What To Consider When Developing Health Apps

Game On For Akili’s Cognitive Control Tech

Philips To Create More Context, Connectedness And Continuity And Shift Sick Care To Health Care

Reckitt Reaps ROI Reward In Geo-Targeted Symptoms App Promoting Mucinex, Delsym

Technology Gap Separates OTC Drug Firms From SelfCare Sales Growth

Telehealth Reforms Praised At Senate Hearing

Pfizer’s Reference Point on Trial Innovation : Ask the Patient

Next-Generation Roche: How Data Analytics Will Keep It In The Lead In Oncology

Market Intel: Needle-Free Glucose Monitoring, Digital Solutions Are Game-Changers In Growing Diabetes- Monitoring Market

Germany Begins The Year With Two Possible Rx-To-OTC Switches

Burt’s Bees Hopes Third Time’s A Charm For Toothpaste, This One With P&G

Going ‘Beyond The Pill’ – Sanofi To Partner With Digital Health Start-ups In Europe