Burt’s Bees Hopes Third Time’s A Charm For Toothpaste, This One With P&G
Burt’s Bees Hopes Third Time’s A Charm For Toothpaste, This One With P&G
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Burt’s Bees is making another foray into the toothpaste category with a line for adults and children and a strategic licensing partnership with Procter & Gamble, makers of Crest. Discover the details of this third attempt to successfully enter the oral care space by the Clorox-owned Burt’s Bees.
Author: Eileen Francis
Publisher: HBW Insight
- Description
Clorox-owned Burt’s Bees is hoping to create a buzz in the oral care space with the launch of its line of natural toothpastes for adults and children. Utilizing a strategic licensing partnership with P&G, makers of the ubiquitous Crest, the company hopes that this, their third time up at bat in attempts to break through in the toothpaste market, will be the charm. Explore the history behind their previous attempts and why Burt’s Bees is banking that this effort will see results.
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