Clorox-owned Burt’s Bees is hoping to create a buzz in the oral care space with the launch of its line of natural toothpastes for adults and children. Utilizing a strategic licensing partnership with P&G, makers of the ubiquitous Crest, the company hopes that this, their third time up at bat in attempts to break through in the toothpaste market, will be the charm. Explore the history behind their previous attempts and why Burt’s Bees is banking that this effort will see results.