An ongoing feud over the labeling of “natural” deodorant efficacy came to a head recently, as Unilever will likely be forced to remove certain language from packaging for its Schmidt’s line of deodorants. The NARB deemed Unilever’s claims of “wetness absorption” as inadequately substantiated, a decision which upheld a previous decision by the NAD, seemingly forcing Unilever to relabel their products. Unilever had previously challenged Colgate for “natural” claims on Colgate’s Tom’s of Maine deodorant packaging. Delve deeper into this malodorous situation in this informative article from Rose Sheet.