$2,995.00
Digital’s potential to transform every aspect of the pharmaceutical value chain, from discovery to commercial, is widely documented.
Highlights
Key Questions Answered
5 OVERVIEW
6 THE DIGITAL IMPERATIVE
6 How is pharma “going digital”?
11 Bibliography
12 DIGITAL’S IMPACT ALONG THE VALUE CHAIN
12 Digital is impacting everything, especially clinical development
20 Verily’s Baseline: setting the digital health reference data
21 Regulators talk digital
22 Bibliography
26 DIGITAL PARTNERSHIPS
26 A partnering chess game
26 Partnerships are changing the pharma R&D model
29 Bibliography
32 LESSONS LEARNED
32 Digital is transformational
32 Digital is not a department, it is a core capability
33 Culture is the hardest part
33 Talent integration must be thoughtful
34 Financial returns are indirect
34 Staying analog is not an option
35 Bibliography
37 APPENDIX
37 About the author
37 Scope
37 Methodology
LIST OF FIGURES
13 Figure 1: The degree of digital impact at different stages of the pharma value chain
26 Figure 2: Digital-Pharma deals: tie-ups between Big/mid-sized pharma and digital health firms
LIST OF TABLES
7 Table 1: Selected pharma approaches to “going digital”
15 Table 2: Selected pharma-AI discovery deals
28 Table 3: Selected digital collaborations across a range of areas and partner types
32 Table 4: Lessons from pharma’s digital journey to date
© Pharma Intelligence UK Ltd. This document is a licensed product and is not to be reproduced or redistributed
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