E-commerce is on fire for skincare and makeup giant L’Oréal SA, whose growth soared almost 49% in the firm’s fiscal 2019 first half – its strongest in like-for-like growth terms in over a decade. To what does the firm owe its unprecedented success in digital marketing? Read this article and learn how L’Oréal is leveraging technology including AI, and why they’re banking on innovation, new markets and smart investments to make up (no pun intended) for soft sales in North America, especially in the US, where makeup sales have been anything but beautiful.