L’Oréal E-Commerce Growth Approaches 50%: ‘We Are Now Clearly A Digital-First Company’
L’Oréal E-Commerce Growth Approaches 50%: ‘We Are Now Clearly A Digital-First Company’
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Beauty products leader L’Oréal has enjoyed much success thanks to E-commerce, the Asian market and travel retail continue to fuel gains at L’Oréal, which just posted its strongest first half like for-like growth in more than a decade. Skin care remains a key driver as well, offsetting a global slowdown in makeup that has hit the firm’s US business hardest, with little improvement expected this year. Will all this be enough to make up for sluggish conditions in North America and the US in particular, where more than half of L’Oréal’s sales are in makeup? Read the article to find out what else the company is banking on.
Publisher: HBW
- Description
E-commerce is on fire for skincare and makeup giant L’Oréal SA, whose growth soared almost 49% in the firm’s fiscal 2019 first half – its strongest in like-for-like growth terms in over a decade. To what does the firm owe its unprecedented success in digital marketing? Read this article and learn how L’Oréal is leveraging technology including AI, and why they’re banking on innovation, new markets and smart investments to make up (no pun intended) for soft sales in North America, especially in the US, where makeup sales have been anything but beautiful.
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