Surviving a Scandal: How to Expect the Unexpected
Surviving a Scandal: How to Expect the Unexpected
$5,000.00
The Institute of Crisis Management defines a crisis as “any problem or disruption that triggers negative stakeholder reaction and that could impact the organization’s financial strength and ability to do what it does.” In the pharmaceutical setting, a crisis could mean an adverse clinical trial event, the bankruptcy of an essential service provider, or a serious product recall. It could be an event that is within the company’s control and has been mishandled, or an external situation that forces the business to change its strategic course, either temporarily or permanently.
Publisher: Datamonitor Healthcare
- Description
- Contents
- Samples
The Institute of Crisis Management defines a crisis as “any problem or disruption that triggers negative stakeholder reaction and that could impact the organization’s financial strength and ability to do what it does.”
In the pharmaceutical setting, a crisis could mean an adverse clinical trial event, the bankruptcy of an essential service provider, or a serious product recall. It could be an event that is within the company’s control and has been mishandled, or an external situation that forces the business to change its strategic course, either temporarily or permanently.
CONTENTS
4 AN INDUSTRY UNDER THE MICROSCOPE
4 Bibliography
5 SPOOKING THE STOCK PRICE
7 PREPARATION, PREPARATION, PREPARATION
8 MEDIA MANAGEMENT
10 LIGHTS OUT
10 Bibliography
Surviving a Scandal: How to Expect the Unexpected Page 5
© Informa UK Ltd. This document is a licensed product and is not to be reproduced or redistributed
Do you have a subscription to Datamonitor Healthcare, Biomedtracker or Meddevicetracker? You may already have access to these reports, contact your account manager or email pharma@informabi.com for further help or assistance.
China Regulatory Update 
Sign up to the