Telehealth, Wearables and Apps – Report 3
Telehealth, Wearables and Apps – Report 3
$300.00
> Reckitt Reaps ROI Reward In Geo-Targeted Symptoms App Promoting Mucinex, Delsym
> Biogen CMO Notes iPhone’s Potential For Early Detection of Alzheimer’s
> Interview: Philips Plugs Into Patient Connectivity
Publisher: Pharma Intelligence
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- Contents
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Reckitt Reaps ROI Reward In Geo-Targeted Symptoms App Promoting Mucinex, Delsym
RB’s spending on the WebMD-hosted Cold & Flu Tracker app generated an ROI three times greater than traditional digital marketing, says marketing executive Emma Howe. Similar campaigns are gaining momentum, with WebMD and Walgreens launching “Relief Advisor.”
Biogen CMO Notes iPhone’s Potential For Early Detection of Alzheimer’s
Biogen’s chief medical officer says iPhone technology should in future be used for early warning diagnosis of Alzheimer’s Disease.
Interview: Philips Plugs Into Patient Connectivity
Philips is working towards making personal pathways for every patient, with a vision of connecting healthcare providers with each individual to create a rounded continuum of care as the norm. It’s a passion project for Jeroen Tas, the company’s head of connected care and health informatics.
Contents
3 Reckitt Reaps ROI Reward In Geo-Targeted Symptoms App Promoting Mucinex, Delsym
7 Biogen CMO Notes iPhone’s Potential For Early Detection of Alzheimer’s
9 Interview: Philips Plugs Into Patient Connectivity
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